.Focus on giving to your readers what you perceive that they want based on the data you see. For example, if you are driving a lot of traffic from keyword planner topics, then you may want to write more of the same. But I hear a common complaint when it comes to writing.
Main body What is at the heart of your story? Why am I obsessed with this topic? Is it too general, too lightweight, uninteresting, unclear or choppy? Here's how you can tell the difference between a news story and a feature story.
They like it. Run them through Buzzsumo. You should follow this process with each of your top five competitors. Opening quotation What will give the reader a sense of the people involved and what they are thinking? You want your reader to walk away knowing exactly how to make that Thanksgiving dinner on a shoestring budget, execute that rugby tackle, or locate great accommodations. Are there any steps missing?
This is a simple datapoint, but an important one. They like it. But how? Opening quotation What will give the reader a sense of the people involved and what they are thinking? Is it too general, too lightweight, uninteresting, unclear or choppy?
Review your research and notes.
Answer a question customers often ask. To find out how long my article is, I do the following: Highlight the entire article not the comments, just the article itself. This helps me understand that this reader likes posts that have a long list of tools. How long is the article?
Topic Tell readers how to solve a problem or achieve a goal Explain exactly how to do it Make it super useful. The most common solution is to outsource the whole deal. It takes some digging and some research, but the answers are there. Is the order logical? But this lesson deals strictly with news and feature articles.
What subject matter does the blog article deal with? What are they complaining about?
I then research each of these articles to find out the following information: What is the topic? Each group of writers can improve. They promote it.