But with our unique workforce and plans, we have all it takes to dominate the industry and take up enough market share. Burger blends are all the rage extending beyond traditional chuck, to include short rib, brisket, oxtail, rib eye, flank and much more. A report has it that is the year for everything from giant, premium burgers to sliders and mini-portions, from bold Mexican and Asian flavours to Korean, Greek, Cajun, and more.
International flavours are hot and growing, and the burger is the perfect vehicle to test drive and transport many flavours. Report also has it that restaurants are beefing up menu language to highlight protein grams and adding protein topper boosters such as pastrami, bacon and pepperoni, as well as including lettuce wrapped options to increase the protein to carb ratio.
In line with the trend for more protein, eggs are topping off many burgers for Also the largest age segment of the American population is driving burger trends now and certainly into the future with their desire for global flavours, snack-sized portions sliders , and healthy options and toppings.
We at Star Burger plan to always work with customers on additional blends, which can include anything. Burger epitomizes the perfect vehicle to adapt to new trends and international flavours.
We have taken our time to strategically design our business to access both of these markets. While our Captive Consumers market audience would include those who are tethered to a campus environment, or in a restricted entry environment that does not give the right to free movement. This will include high school and college campuses, where there is limited time between classes, and corporate campuses where the same time constraints are involved like special events—such as carnivals, fairs or festivals—where there is an admission price to enter the gate, but exiting would mean another admission fee, or where refreshments are an integral part of the festivities.
Our target market at Star Burger will also be the mobile individual who has more money than time, and excellent taste in choice of food, but no time to prepare them. There are also three different delis located in San Diego that serve deli style sandwiches. These delis serve very basic, standard deli fare; generally sliced deli meats. Star Burger business concept is to establish a restaurant that gives a customer the opportunity to drive up, place the order, receive a high quality product at a competitive price, and drive away, without spending much time and energy.
We at Star Burger plan to provide an important community value for patronizing our business. Burger Restaurant Business Plan — Marketing and Sales strategy Sales and Marketing Strategy With so many burger franchises and independent restaurants already open, marketing is one of the most important aspects of opening a burger restaurant.
We at Star Burger understand this, which is why we will be placing our Drive-through stands in business locations of very high visibility and great ease of access. Our Restaurants and stands will be located on high traffic commuter routes and close to shopping facilities so as to attract customers going to or from work, or while they are out for lunch, or on a shopping expedition.
Our Drive-through will be very simple, astounding, and eye-catching. The towners can be reached through different sources of communication. These are people who work downtown and tend to patronize the other downtown businesses.
These people are more in tune with the different business organizations that exist downtown. Pita Pal will attempt to communicate with this group via the local newspaper.
There are many different categories within the restaurant industry. Pita Pal fits within two different niches within the industry, fast food and fast casual.
Build a large word-of-mouth referral network through existing customer base once the business becomes popular within the local community. Establish connections with local suppliers and vendors. This is because one of the essential elements to reaching a retail food and beverage purchasing audience is that the Company must build a brand affinity with the customer.
Bobs Burger Shack will maintain a moderate level of traditional print and media advertising among local channels.
Of course, a burger restaurant business plan is going to be required. This business plan should feature a three-year profit and loss statement, cash analysis, balance sheet, breakeven analysis, and business ratios page. The industry employs 14 million people. An expansive demographic analysis should be developed in order to specifically target people that frequently go to restaurants. Although the vast majority of Americans enjoy a hamburger from time to time, it is imperative that the entrepreneur develop this profile so that can be used in conjunction with the company's marketing plan.
Frequently, his full-scale competitive analysis is also developed in order to ensure that the business is not launching its operations in a heavily saturated market.
One of the things is often discussed within the competitive analysis is how the burger restaurants operations will be different from that of other companies within the target market. Given the ubiquitous nature of this type of cuisine, most entrepreneurs that want to start this type of business typically need to find a way to differentiate themselves from other restaurants within the target market. A burger restaurant SWOT analysis typically developed as well.
As it relates to strengths, burger restaurants are always able to produce high-margin revenues from the sale of hamburgers to the general public.
Some burger restaurants will also develop on-site catering operations. This is necessary because the two groups respond to different forms of communication. If they reach it any earlier it is likely that they are cutting corners and that profit is unlikely to be sustainable. A presence on the Internet is absolutely mandatory for this type of business has many people especially tourists will seek to use their mobile devices and computers to find eateries. We intended to build awareness and carry out product information insertions, reviews, etc.
Report also has it that restaurants are beefing up menu language to highlight protein grams and adding protein topper boosters such as pastrami, bacon and pepperoni, as well as including lettuce wrapped options to increase the protein to carb ratio. The initial capital investment will allow Fresin Fries to provide its customers with a value-driven, entertaining experience through the creativity of its founders. Although we are not expecting this to be a significant profit centre immediately, but it is a major part of the marketing plan. Secondly, we will be offering high-quality fresh and healthy food to clearly stand out from our competition in San Diego. To expand into a number of outlets by year three, and sell the franchise to neighboring metropolitan cities, such as Jakarta, Kuala Lumpur, Bangkok and Manila.
We also plan that during summer months, we will subsidize frozen drinks like lemonade, as well as soft drinks, and other cold beverages. We at Star Burger also understand the importance of insurance for our business. Although, we provide more than enough fund to open more than one outlet, we want to be on the safe side of the business. On-campus food service: At least for the students, this is an alternative in terms of food offerings. Opportunities Indeed the opportunities available to Star Burger are limitless.
Determine who the customers are, how the business will capture and retain those customers and how your burger concern benefits those customers.
These promotional campaigns will provide customers with coupons and special savings deals that will entice consumers to come to the Companys location. Is not only increases sales but also boosts the visibility of the business significantly.
These factors may include our location, the size of the business we want to start i. Deploy a second and a third mobile unit within our second fiscal year. Build a large word-of-mouth referral network through existing customer base once the business becomes popular within the local community. Prior to opening the Companys location, Management intends to send mailing and circulars to local residents within the target market so that the business has instant traffic and visibility upon its grand opening.
Oversee Internet and computer operations. These promotional campaigns will provide customers with coupons and special savings deals that will entice consumers to come to the Companys location. Although we are not expecting this to be a significant profit centre immediately, but it is a major part of the marketing plan. First and foremost, our design and implementation of strict financial controls, which will be very crucial, since the restaurant industry is quite competitive. We also plan that during summer months, we will subsidize frozen drinks like lemonade, as well as soft drinks, and other cold beverages.
Control costs at all times, in all areas and implement a conservative approach to growth policy. Because of the poor food offerings and the need for variety, many of the students are looking for other alternatives regardless of the fact that their food is already paid for via the plan. We at Star Burger plan to always work with customers on additional blends, which can include anything. Develop and implement a customer service platform to serve the organization in every aspect. Prior to the onset of operations, many entrepreneurs will distribute flyers for free or heavily discounted food in order to have people come to location to try the offerings. The marketing effort to reach the students will be based on their forms of written media, The General, student newspaper.
As such, a strong marketing plan needs to be developed for this type of company. We at Star Burger plan to always work with customers on additional blends, which can include anything. These delis serve very basic, standard deli fare, generally sliced deli meats.
While our Captive Consumers market audience would include those who are tethered to a campus environment, or in a restricted entry environment that does not give the right to free movement. The food is more expensive than a normal fast food restaurant and there is a larger product offering. Payment Options Our payment options at Star Burger will be all inclusive and acceptable because we understand that different people prefer different payment options. Get access to high-traffic shopping malls near the target market. Develop and implement a customer service platform to serve the organization in every aspect. This is especially important if there's going to be a substantial amount of volume during busy lunch and dinner hours.